The modern NGOs of today rely heavily on the donations. Especially the NGOs in the developing economies like India is massively dependent on donations. The donors for the NGOs can be governmental bodies and some other private donors as well. The private donors can be national and also from any international location who are interested in the cause you are working for. The NGOs need to maintain a good relationship both with the government and the private donors wherever they are. The Relief India Trust always believes in keeping their donors up to date about all their social activities. This is important as the donors develop good trust in the NGO and donate regularly and consistently as well. The Relief India Trust is also lucky in this regard as they have a number of consistent and generous donors. But still the NGO is always in need of more and more donors to benefit the larger number of people living in our society.
How Relief India Trust and other NGOs should motivate their donors:
There are a number of ways in which Relief India Trust motivates the national and international donors to donate generously for the cause. Following are some of the ways in which the donors get motivated and get the awareness about the cause.
- Telling the donors in detail about your NGO and your social welfare work – All the NGOs are required to approach the donors by telling them in detail about the kind of social work you do. Tell them about your activities and the resources you need for such activities. The potential donors should also be told about that how you get the resources and how they are utilized.
- Making the potential donors mind to donate –The members of the NGO approaching the potential donors should try to exploit their sensitive side. The members should tell them about the miserable condition of the people and tell them how badly they need our support both financially and morally as well.
- Tell the potential donors about the existing donors – One way to motivate and encourage the potential donors is to tell them about the existing donors. This might give them the courage to show their big heart just as the other donors have done.
- Keeping check and balance –Tell your donors that they should also keep a good check and balance on the money that they have donated. The reputable NGOs like Relief India Trust give full authority to their donors to trace all their funds that they have donated to their NGO. The NGO should always tell in detail where they utilized each and every penny which has been donated by the donor.
- Where to Donate – There are a lot of donors who are not sure as where they should donate their money. A lot of them donate in the religious institutions and directly to some needy people. The members of the NGO should give them awareness of their cause and how they can help the poor and needy people in much organized manner.